Two months after letting advertisers extend their videos to 60 seconds, Instagram is granting the same privilege to regular users. Instagram videos, which have been limited to 15 seconds since they were introduced in June 2013, can now extend to a full minute. Like its corporate parent, Instagram has been gradually transforming its feed from a stream of static images to a more lucrative collection of videos. In the past six months, the time Instagram users spent watching videos has increased 40 percent, the company says.
via The Verge
