BMW and Daimler reportedly end talks with Apple over rumored car project

Apple won't officially confirm that it's working on an electric, semi-autonomous car, but if the rumors are true it could need to partner with a seasoned car company to help it navigate the tricky and expensive world of automobile manufacturing. Today the list of potential partners just got a little shorter. BMW and Daimler have discontinued negotiations with Apple over the tech giant's rumored car, codenamed "Project Titan," according to German business publication Handelsblatt.

Disagreements over power and data

"Industry sources" tells Handelsblatt that the automakers left the negotiating table over disagreements related to — what else? — control and data. "Apple wants the car to be closely built into its own cloud software, while...

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via The Verge
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