Lynk & Co is a new car brand that was ‘born digital’

I’m in Sweden this week for the launch of a new car brand. The location: Gothenburg’s science park, a cluster of high-tech engineering talent and equipment nestled in a picturesque forested landscape. The purpose: understanding where Lynk & Co comes from, what it is and what it offers, and where it hopes to be headed. The connection between those things is Volvo, the 89-year-old Swedish marque that calls Gothenburg home and shares a parent company, China’s Geely, with the brand new Lynk & Co.

"Connectivity to Lynk & Co will be what safety is to Volvo."

"Connectivity to Lynk & Co will be what safety is to Volvo," says Mats Fagerhag. He’s chief of the China Euro Vehicle Technology (CEVT) team of researchers who have been working for the...

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via The Verge
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