The Verge turns five on November 1st, and we’re in the process of refreshing our entire brand for the next five years. In Refreshing The Verge, we’ll be looking at how that refresh process works, and what it’s like to adapt a brand like The Verge to a world where media platforms have become dominant.
When we launched The Verge in 2011, our founding team was a very small group of people who’d worked together for a long time, joining a company called SB Nation that had around 80 employees who’d also worked together for a long time. It was very easy for decisions to filter out to the entire Verge team, and it wasn’t all that difficult to communicate with the entire company when necessary. So our mission statement at the time we launched...
via The Verge
