A few months ago, drivers stuck in Mexico City traffic were greeted with a strange sight: drones carrying signs advertising UberPool. “The city would be for you, not 5.5 million cars,” one drone’s sign read. “Driving by yourself? This is why you can never see the volcanoes,” another read, a reference to the smog that obscures the mountains surrounding the city.
Uber is using drones to advertise in Mexico as the startup plans to double its presence in Latin America by 2018 http://bit.ly/2en5Oz2 http://pic.twitter.com/SUdlkDlfU5
— Bloomberg Technology (@technology) October 14, 2016
Photos of the unique drone-based advertising strategy first surfaced in an article published last week in Bloomberg about Uber’s growth in Latin America. MIT...
via The Verge
