Early adopters, aka "nerds," are drawn to the latest cutting edge gadgets, software, and services like a young Nilay Patel is to studded bracelets. But early adoption is rife with negative consequences, one of which is public embarrassment.
I was reminded of this over the weekend when I saw the newest ad for the Google Pixel phone, this time from Verizon. Check it out below:
Two things stood out for me. First the guy says "Ok Google" a little too smugly, as if he had just spent the previous few minutes off-camera trying to convince his iPhone-using friends how great the Google Assistant is. Then the woman dons a Daydream View VR headset unapologetically on a train full of strangers. I’m not saying I wouldn’t do the same. I would. But...
via The Verge
