Three members of Apple’s PR team have left for car companies

Three members of Apple’s communications staff have left the tech giant for car companies in recent weeks, just as reports have emerged that Apple has scaled back its auto-making plans.

Last month longtime Apple staffer Sarah O’Brien joined Tesla as senior director of communications. While at Apple, O’Brien had worked on the communications teams for music, iPhone, and most recently, Apple Watch.

More recently, Colin Smith, who had been communications director of Mac hardware, software, and professional apps for eight years, jumped ship to join Ford Silicon Valley, which includes Ford Smart Mobility LLC and the company’s growing research and innovation center and. Smith’s role is being described as a kind of hybrid communications and...

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via The Verge
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