I think I understand the thought process behind dieting and nutrition company Atkins’ “Sugar Goggles” game at CES, and it’s something like: “if we combine personal health, gaming, and virtual reality, some tech journalist is bound to cover it.” And here I am! But dear god, how did it turn out so awkwardly? The following exchange is all I can think of.
“So, you’re making a game in which we want to reward knowledge of glycemic load in food — like, are avocados or bananas better for you?”
“Right. Obviously, this means we should test people’s ability to fly through glowing gold hoops inside a crudely rendered human vein. While choosing between hitting dinner plates labeled with more and less sugary foods. Also inside the vein.”
“Naturally.”
“...
via The Verge
