Beyoncé reportedly tried Magic Leap, and thought it was boring

Secretive augmented reality company Magic Leap has blown the minds of investors and tech visionaries — but not, supposedly, Beyoncé. In a long report on Magic Leap, Business Insider noted that CEO Rony Abovitz was fond of giving demonstrations to celebrities. According to former employees, Beyoncé “received a personalized Magic Leap demo — and was bored by it.”

Business Insider’s sources use this anecdote to make a larger point about the company: the demo, reportedly created on short notice, was “more of a reflection of Abovitz' desire to connect with celebrities than anything directly related to the company's business.” While it’s been massively hyped, the company has reportedly had problems miniaturizing its technology, although B...

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via The Verge
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