Tech companies are not exactly shy of using melodrama in their ads, but Sonos’ latest commercial — first shown last week and again during tonight’s Grammy Awards — takes the cake. The 90-second clip uses portentous music, HBO-ish camera filters, and a riff on Apple’s famous “1984” Mac commercial, imparting the message that only Sonos speakers can stop you living a lonely life.
The ad starts with a close-up of a woman’s face, listening as she bemoans the “silence” that has fallen in homes across the nation. We stare through windows of fancy apartments, looking at well-groomed people in immaculate homes ignoring each other in favor of their smartphones as her voiceover tells us that “it’s just not right.” But this is no critique of...
via The Verge
