Snap, the parent company of the popular messaging app Snapchat, is extremely popular among teenagers. That makes sense; it has a lot in common with teens. It’s a trendsetter copied by older, less hip tech companies. And it has proven to be very good at burning through the money it makes.
The company is going public this morning and the big question in front of investors is whether Snapchat, in a year or two, will look more like the next Twitter or the next Instagram. Can it convert its highly engaged base of young users into massive global audience? Or will it remain a large but relatively niche platform never embraced by the mainstream? “Snap Inc.'s valuation at $17 a share, or $24 billion as a business, is a stretch at best - and most...
via The Verge
