As far as tech and culture conferences go, SXSW has managed to maintain its reputation as a fair-weathered food-truck party over the past several years, while somehow simultaneously transforming downtown Austin, Texas into a Disneyland of brand activations. For some people who can’t make it to the festival, the FOMO is real: Tacos! Thought leadership! James Franco spottings!
Really, though, SXSW is a lot like many other events now, where people pay money to fly in from all over the world to gather in one centralized location and benefit from the exchange of ideas but in actuality are staring at their smartphones a good portion of the time. Like in the picture above. We get it: SXSW is a one long crazy rundown of ongoing events, spread...
via The Verge
