Last night, Burger King announced one the biggest changes to its product lineup since chicken: a hot dog — two different SKUs of hot dogs, to be exact. Yes, we now live in a world in which hotdogs have SKUs, and tech is everything, even our lunch.
The modern gadget announcement, established by Apple's notoriously choreographed product reveals, has spread to the world of fast food. The hot dog announcement was delivered in a showy Manhattan loft. Today, a steamy frank is launched with the gravitas and spectacle of the latest smartphone.
via The Verge
