Fitbit’s unveiling of the new, not-exactly-attractive Blaze fitness watch last month was met with mixed reactions and a sinking stock price. With its latest product, Fitbit is going pure aesthetics.
The wearable tech company just announced the Alta, a leather, bracelet-like activity tracker with a touch-sensitive, monochrome OLED display. Aimed at everyday wearers (read: not a performance fitness device), the Alta records daily activity levels, including steps and sleep.
via The Verge
