Samsung is today opening the doors at its long-in-the-works "technology playground and cultural destination," Samsung 837. Located in New York City's Meatpacking district (and named after its address on Washington Street), 837 isn't a retail store as we've come to expect them from Apple, Microsoft, and other tech companies. You can't purchase a single Samsung product anywhere inside the 55,000 foot space; the only place you'll be spending money is at the cafe, which is curated by Brooklyn’s Smorgasburg. Samsung says that consumers already have preferred go-tos for buying tech, whether it's Amazon, Best Buy, or local NYC megashops like B&H. Who needs another store?
So if it's not a retail spot, what is it? Samsung describes 837 as the...
via The Verge
