Last month, auto supplier Delphi demonstrated a self-driving Audi at CES in Las Vegas. If that sounds familiar, it’s because Delphi showed a self-driving Audi at CES last year, too. (In 2014, Delphi had a self-driving Tesla on hand instead.)
Delphi isn’t the only company that has turned autonomous tech into the car industry’s broken record, of course. Barely a week goes by that an automaker or supplier or legislator or regulator isn’t on a stage somewhere talking about the promise of autonomous driving. Everyone from Audi to Google has made self-driving ("or piloted driving," in Audi parlance) a central theme of their marketing campaigns.
I call this phenomenon — the endless, incremental announcement and re-announcement of advancements...
via The Verge
