The century-old car business received a shocking jolt last week, when Tesla fans lined up outside the electric automaker’s stores to order its Model 3 sedan, hours — or in some cases, days — before its March 31st unveiling. Seven days and 325,000 preorders later, the most common point of comparison for this massive demonstration of brand strength comes not from the auto industry, but from the biggest name in consumer technology.
Given Tesla’s Silicon Valley roots, its design-forward, high-tech products, and the Steve Jobs-like cult of personality that’s emerged around CEO Elon Musk, it’s tempting to draw broader comparisons between Tesla and Apple and to infer an Apple-like future for the upstart automaker: every Model S, Model X, and...
via The Verge
