A long-drawn-out battle has been ensuing between tech giant Apple and a Chinese company you probably haven't heard of — and it's not looking good for Silicon Valley's star child. Apple recently lost a trademark suit against Beijing's Xintong Tiandi Technology, which has been selling leather goods like handbags, cell phone cases, and more with the brand name "IPHONE," Quartz reported.
The trademark dispute between Apple and the local Chinese company began in 2012 as Apple fought to gain exclusive rights over the iPhone brand. The trademark authority in China as well as a lower Beijing court dismissed Apple’s claims. Apple appealed but on March 31st, The Beijing Municipal High People's Court rejected the appeal, allowing Xintong Tiandi to...
via The Verge