For as long as I can remember, our family has used Tide laundry detergent. It gets the job done, and I buy it robotically every time we run out of detergent, never even casting a glance at All, Gain, or Wisk. My wife and I have spent a fortune on Tide, over the years, and we are satisfied with it.
But I would never like or follow Tide on Facebook or Twitter. It’s soap.
Tide is not a cousin, a colleague, a classmate, an old friend, or a business acquaintance. Few people would consider it a source of intriguing ideas or art, unlike...
via The Verge
