ZTE will open 23 stores across China and Europe this year to better establish its smartphone brand, according to a report from Bloomberg. A vast majority of the stores will be located in Chinese cities, with three additional locations slated for Germany, Russia, and Mexico. The phone maker, which ranked sixth in global smartphone shipments this past quarter, is trying to boost sales from 53 million units in 2015 to 70 million this year.
The tech retail model was popularized in 2001 by Apple, which has used its stores to establish an iconic presence in many of the world's biggest cities. This approach isn't just for pushing brick-and-mortar purchases. By using a boutique store design and custom architecture and design choices, tech...
via The Verge
