Instagram is launching is first-ever advertising campaign, beginning this summer in France. As first reported by French business daily Les Echos, the Facebook-owned photo sharing app will roll out ads on the internet, in movie theaters, and on outdoor displays in France, as part of a campaign that will run through August. An Instagram spokesperson confirmed the report in an email to The Verge, adding that "images and videos from everyday French Instagrammers" will be "at the center of the campaign."
The announcement comes as France prepares to host the UEFA Euro 2016 soccer tournament, which begins this Friday. It also comes as Instagram faces increased competition from Snapchat, which according to a recent survey, is now the most...
via The Verge
