Google is recruiting YouTube stars and other creators to build a catalog of exclusive material for its Daydream virtual reality platform, which will launch in "the coming weeks," says a Bloomberg report. Sources have told Bloomberg that Google is funding 360-degree videos from YouTube celebrities like Justine Ezarik, known as iJustine, and is spending "hundreds of thousands of dollars apiece" on various VR content and apps.
This isn’t necessarily surprising, as Google already announced a number of games and apps for Daydream during its reveal at Google IO this spring. Video platform Hulu will have a presence on Daydream, as will IMAX, the NBA, and major game companies like Ubisoft. Google will reportedly spend a "high six figures" on...
via The Verge