For NBC, this year’s Olympic Games coverage was more than just a series of household rating points: it was a moment of truth in a fast-changing media world. To say the network won silver in prime-time television ratings would be kind: no matter which article you read, it points out that ratings were down by double digits at different points throughout the games. To say the network took home the gold in streaming video would also be an overstatement: online viewership was up, but the online experience wasn’t quite ready to replace the traditional TV experience.
That doesn’t mean the Olympics went unnoticed: Simone Manuel’s groundbreaking swim, Michael Phelps’ memeworthy game face, and Usain Bolt’s grin as he sprinted past his...
via The Verge
